If you're reading this, we trust you already know how important it is to take care of your shoes.
By dedicating that little extra effort - just a few minutes every couple weeks - you can ensure they remain healthy and vibrant for years to come. But for some reason, cleaning your dress shoes is akin to pulling teeth for so many. Why is that?
Recently we realized that many people find shoe care to be an overwhelming process. And you know what? They’re not wrong. Knowing when to use what, why you need it, how much to apply…it’s an easy thing to continuously put off.  To fix that we’ve created a simple, stress-free guide to caring for your shoes. Check out the video and instructions below, and finally enjoy the process of shoe care!

Wolf & Shepherd’s Easy Shoe Care Guide


Step 1: Shoe Cream

Used for: Adding moisture and color
1. Take fingerful of cream on your rag
2. Apply evenly across the shoe until fully rubbed in (about one minute)
(Hint: a circular motion works best)

Step 2: Buff the shoe with our Horse Hair Brush

Used for: Even absorption of cream
1. Brush with long, even strokes for about two mins or until fully absorbed (Hint: Apply only a moderate amount of pressure)

Step 3: Polish

Used for: Locking in moisture and adding shine 
1. Take generous fingerful of polish on your rag
2. Apply evenly throughout shoe until polish is absorbed
3. Brush until fully absorbed
(Hint: a circular motion works best)

Step 4: Water Repellent Spray

Used for: Protection against the elements
1. Spray about six inches away from shoe
2. Let shoe dry overnight 
(Hint: A few sprays is enough. No need to soak the shoe)

Additional Items: Restoration Cream

Used for: Removing blemishes and marks from your shoes before the rest of the above steps.
Note: Do NOT use on new shoes. This is for shoes with serious scuffs.
1. Take fingerful of Restoration Cream on your rag
2. Apply evenly across the shoe until fully rubbed in
(Hint: A little goes a long way. This product will remove color from your shoe, so start small then adjust from there)